PRODUCTION
Production is like “creative” – it’s a vague term that could mean everything or nothing at all. At Whitestar, production means a lot of things. We use it to include many different services that each contribute an important part to your advertising strategy.
There’s the shooting side of things: we shoot commercials and infomercials, with full HD capabilities. We edit commercials (radio and television) and infomercials. We design and layout creative print pieces and websites. We do it all right here, helps keep costs down for our clients.
Right now lets talk about television commercial production. From start to finish he have got you covered.
Complete Television Project Production:
Pre-Production: Our experienced staff will write your script, help you plan and organize your production. We work with your style, helping put your ideas in motion.
Production: We have extensive experience in creating high quality content with High Definition and Standard Definition. With our team of professionals, we can take your ideas and make them move, from 30-second commercials , to longer, more in-depth television and infomercial productions.
Post-production: Whitestar will develop your post-production strategy. Post production is more than just an editor. Motion graphic and audio professionals add the professional polish that makes a project stand out. High definition and standard definition post production available.
MEDIA SERVICES
Without a skilled media buyer and a smart media strategy, you could blow your entire budget faster than you can say, “How much does it cost to be on during American Idol?”
You're probably not Microsoft (if you are, call us at 1-800-675-3119). If you are not a gigantic corporation like Microsoft you probably do not have money to burn. If you did, you would be doing something else right now instead of looking for a new ad agency.
Like most companies, you need to be smart with your advertising dollars; but the one area where so many companies go wrong is media buying. Sometimes they try saving money by placing commercials themselves, which generally saves no money in the end. It also generally leaves companies with a scattered and ineffective media purchase.
If you are dollar-conscious, then you need to be smart about your media. You need a media buying agency that knows how to get you the biggest bang for your buck.
There is a lot of information to consider prior to launching a media campaign. At Whitestar, we believe that good media strategy begins and ends with performance. We are able to deliver success through our unique approach to big picture planning, client service and support. Our media strategy includes:
Research: After detailing specific goals and objectives, we leverage our research resources to perform detailed performance history, target audience analysis, demographics, competitive media research and analysis to determine the ideal path to advertising success.
Launch & Testing: Here is where we deviate from our competition—because of the confidence in our ability to deliver results, instead of locking clients into a long-term buy, we start small and begin the plan with a short-term media test. Whitestar believes performance should drive scale.
Tracking: After analyzing the media channels that deliver the best sales, traffic and brand awareness, we develop your media campaign based on actual performance and results. This analytical approach allows us to expand the media based on proven practice and ensures optimal return on investment, delivering measurable growth and lasting success to our clients.
At Whitestar whether you need to microtarget a very specific audience or you are are total targeting a broad message for public relations we can target your audience effectively cost effectively. Whitestar is the strategic media buyer you have been looking for.